Bermuda day 110th marathon
Bermuda day 110th marathon
Bermuda day 110th marathon
Bermuda day 110th marathon
Bermuda day 110th marathon
Art Direction
Art Direction
The Story
Argus Insurance had a unique opportunity to sponsor a local marathon in Bermuda. This marathon is of great importance to the island and with a 110th anniversary, we knew we had to do something special. While staying within brand guidelines, this campaign had to capture both the client & Bermudians racing. The campaign creative was simple, Bermudian pride with a hint of Argus - making the race and the people the star.
The Team
Creative Lead - Julie Martinson
Writer - Karen King
Creative Lead - Julie Martinson
Writer - Karen King
The Direction
The Direction for this campaign was quite unique for the brand, they wanted to say a lot of messages at once, so we kept the direction simple and bold. I decided to pitch a colourful direction, inspired by the place we wanted to celebrate, with colourful backgrounds of stucco walls and long casting shadows from the sun, all inspired by Bermudian architecture. In front of them are people in three main targets; the runners, of course, families cheering at the event as well as the volunteers from the Argus team. In this design, we also introduced a simplified 110 graphic behind all characters which was placed in for all assets, which relays the 110th importance without taking away too much thunder from Argus and most importantly the Bermudians who are being represented.
The Direction
The Direction for this campaign was quite unique for the brand, they wanted to say a lot of messages at once, so we kept the direction simple and bold. I decided to pitch a colourful direction, inspired by the place we wanted to celebrate, with colourful backgrounds of stucco walls and long casting shadows from the sun, all inspired by Bermudian architecture. In front of them are people in three main targets; the runners, of course, families cheering at the event as well as the volunteers from the Argus team. In this design, we also introduced a simplified 110 graphic behind all characters which was placed in for all assets, which relays the 110th importance without taking away too much thunder from Argus and most importantly the Bermudians who are being represented.
Website restrictions
We knew we had to do a landing page on the existing site - this comes with a lot of technical restrictions, but in the end, worked great! The bold colours from the campaign were used in backgrounds, a simple countdown gave the sense of excitement for the big event, and the Instagram influenced grid shows off some creative and reasons, with the other 107 sitting in a clean and precise blog.
Website restrictions
We knew we had to do a landing page on the existing site - this comes with a lot of technical restrictions, but in the end, worked great! The bold colours from the campaign were used in backgrounds, a simple countdown gave the sense of excitement for the big event, and the Instagram influenced grid shows off some creative and reasons, with the other 107 sitting in a clean and precise blog.
Print & Digital
With the simple cleanliness of the design - this campaign was smoothly transitioned into many assets from banners to digital. We also had the opportunity to showcase multiple aspects of this race with different people being represented.
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Some projects are under passwords due to legal things
- please reach out and I'd love to share it with you.
Some projects are under passwords due to legal things
- please reach out and I'd love to share it with you.
Some projects are under passwords due to legal things - please reach out and I'd love to share it with you.
Thanks for visiting my site! If you want to reach me feel free to contact me via email or creep me on social. We can chat about design opportunities... or we can gossip about the lastest RuPaul episode 
Thanks for visiting my site! If you want to reach me feel free to contact me via email or creep me on social. We can chat about design opportunities... or we can gossip about the lastest RuPaul episode
Thanks for visiting my site! If you want to reach me feel free to contact me via email or creep me on social. We can chat about design opportunities... or we can gossip about the lastest RuPaul episode
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