Mazda 3
Mazda 3
Video Production - Art Direction
Context:
Mazda Canada released the new Mazda 3, which has unique features and accessories specific to the 2020 model. They wanted to inform but also inspire buyers with a series of informative videos.
The Challenge:
To create assets that worked for all social channels as well as the car dealerships (which has no audio).
The Solution:
A series of videos that utilized intuitive title designs, great studio & outdoor shots and more to inspire and inform our millennial target audience.
Additional
Mazda Feature Videos
Introduce and briefly explain the technologically advanced and cutting-edge features already available in this new line of vehicles. This leans more functional, with clean studio shots of the car, as well as smooth slow movements from the hand/body model. The titles are the Mazda font conveniently placed in negative space so that they're always easy to read and follow, a must-have for the dealership televisions that don't have sound.
Wiper Lock
Mode >
Autohold
Feature >
Navigation
System >
Results
Mazda loved the work done, and the videos are praised by multiple departments for its informative yet simple approach to the subject matter. The videos have been published on the main Mazda Canada Youtube channel and are now playing throughout Canadian dealerships.
Results
Mazda loved the work done, and the videos are praised by multiple departments for its informative yet simple approach to the subject matter. The videos have been published on the main Mazda Canada Youtube channel and are now playing throughout Canadian dealerships.
My Role
Art Direction
The team
Creative Lead - Julie Martinson
Senior Art Director - Cian Nolan & Garrette Tonge
Writer - Sean Butler
StoryBoard Artist - Megan Bannon
Video production - Archipelago Productions
*
*
*
Some projects are under passwords due to legal things
- please reach out and I'd love to share it with you.
Some projects are under passwords due to legal things
- please reach out and I'd love to share it with you.
Some projects are under passwords due to legal things - please reach out and I'd love to share it with you.
Thanks for visiting my site! If you want to reach me feel free to contact me via email or creep me on social. We can chat about design opportunities... or we can gossip about the lastest RuPaul episode 
Thanks for visiting my site! If you want to reach me feel free to contact me via email or creep me on social. We can chat about design opportunities... or we can gossip about the lastest RuPaul episode
Thanks for visiting my site! If you want to reach me feel free to contact me via email or creep me on social. We can chat about design opportunities... or we can gossip about the lastest RuPaul episode
Contact Me LinkedIn Insta